Discover How to Turn Your Expertise
Into a Steady Stream of Income…
AND Turn Those Buyers Into Prospects
Who Are Willing to Pay
Top Dollar for Your Services

 

• Fill your practice and big-ticket programs more easily—with clients who value you what you do (and are willing to pay for it!)

• Become the go-to expert in your industry or niche for solving popular problems

• Help prospects who aren’t ready to invest in your services yet—and prove you’re the best person to call when they are ready

• Create passive income that flows into your bank account whether you’re working or not

Are you working more hours than you expected? Or getting burned out from working one-on-one with clients all the time?

Even if you love what you do, it can be draining after a while. You’re either trying to find new clients or serve them—and then you feel guilty and worry when you’re doing neither.

Or maybe you’re tired of having prospects balk when you quote them a price for their project?

It’s usually not easy to convince someone you’ve never met to fork over hundreds or even thousands of dollars to hire you–especially these days.

You spend an hour with prospective clients on the phone, only to have them say they need to “think about it” when you quote them a price? Then, of course, they fall off the face of the earth.

Then, there are all the prospects who think about contacting you, but never do because they’re not sure if you can help them…or how much you’ll charge if you can. And they dread the possibility of getting trapped on a high-pressure sales call with you. (Of course, they don’t know that you really wouldn’t do that.)

So, they just keep sitting on the fence of inaction …

In the meantime, you’re missing out on a powerful, profitable way to help them while showing them the value of what you do–creating and selling ebooks and other information products.

Information products can…

• Position You as an Expert. A well-written ebook demonstrates your expertise to prospects, clients, conference organizers, industry colleagues and more. Even better—research shows once someone sees you as an expert on a topic, they consider you an expert in everything related to that topic as well.

• Build Your List. Obviously, a free giveaway is a good incentive for getting people to join your email list. But having a paid ebook can open the door to joint ventures that introduce you to partners’ lists as well.

• Step Customers Up to Bigger Ticket Items. Ebooks can bridge the gap and make prospects much more confident about investing in your higher dollar programs and services.

• Disarm Price Objections. Prospects who don’t fully understand the value of what you do are going to balk about your prices. But a product that shows them how to do it themselves can quickly help them see the light.

• Make More While Working Less. Create a product once and sell it over and over again—24 hours a day, 7 days a week, 52 weeks a year whether you’re at your desk or relaxing with an umbrella drink at the beach.

If you’re a solo business owner, that last one can be MUCH more important than you think.

Trust me—I learned that lesson the hard way.

Hi, I’m Tracy Needham.

I’ll never forget the day because for weeks beforehand the media talked about how July 7, 2007 was supposed to be such a lucky day, thanks to the triple 7’s.

My sister called me at my parents’ house in Myrtle Beach—when she opened the front door of my house that morning, it was raining through the ceiling from the second floor.

Turns out, a tiny two-inch piece of rubber had sprung off a tube inside a second floor toilet and had been unleashing a steady stream of water for four straight days.

Walls, ceilings, carpet, furniture, hardwood floors throughout the entire house were ruined. The flooding had even stained the hardiplank siding and concrete base outside the house. In the end, damages totaled more than $42,000. (Thankfully, I had good homeowners insurance!)

With two dogs and a bunny, it seemed like it’d be more of a nightmare to move out during the demolition and restoration. So we stuck it out the best we could during those three, long months.

When I wasn’t dealing with the insurance folks, contractors or mile-long list of decisions that had to be made, I holed up with the dogs in my bedroom and try to work amid the constant banging, whirring, and supersonic fans.

As you can guess, it was a wee bit hard to concentrate on my business.

So I limped through a project that was scheduled before my trip and the few small ones that trickled in from current clients. Networking events and marketing efforts got shelved.

And of course, my income plummeted during those three months and for a few months after as well.

Because when your whole business revolves around working directly with clients–if you’re not working, you’re not making money.

I was kicking myself for not finishing the ebook I’d started before the flood. It always ended up falling to the bottom of the to-do list when clients called.

But now I realized finishing those products wasn’t a “nice to do,” it was a MUST do.

Imagine how much easier it would be to handle ANY unexpected personal situation…whether it’s a flood, illness or even a last-minute invitation to roam the Italian countryside…

If you knew you could count on a steady stream of income coming in no matter where you were or what you were doing.

(By the way, I’ve included some testimonials to show you just how thrilled people are with other info products I’ve created!).

 

 

Of course, there are plenty of failed ebooks strewn along the side of the information superhighway. So I set out to learn all I could about creating and selling them. And along the way I learned…

The 4 Key Reasons Why Information Products Fail

• Low-Interest Topic—If no one’s interested enough in your topic to buy, it doesn’t matter how great everything else is about it.

• Lackluster Title—If it doesn’t grab their attention and answer the all-important question, “What’s in it for me?” they won’t keep reading to find out more.

• Disappointing Content—If readers feel they wasted their time and/or money, rest assured they won’t be buying anything else from you again.

And of course, I learned how to avoid those mistakes and create an ebook that builds your credibility, visibility, and client list…while making money!

Ebooks (often called a “guide” or “manual”) are the heart and soul of most information products because they’re so easy to make and are super convenient for your buyers because you can…

• Immediately read them on any PC, Mac and many ebook readers

• Print them out for battery-less reading and to take notes on

• Skip around to the parts you’re most interested in at the moment

• Click on links within the document to other resources located on the Internet

• Go back and search them in a snap to find that one piece of advice or information you want to read again

That last point is especially important if you’re teaching people how to do something. Your customers aren’t going to sit down, go through your product in one sitting, then move on. They’re probably going to consume it over time—going back to certain parts over and over again.

That’s why, hands down, nothing else can beat the ebook when it comes to easily accessing the information again and again.

But the real secret to ebook success is…to sell MORE than just an ebook!

Because when you add other items to the ebook—which is a cinch once you have the ebook portion–you create an info product system that dramatically enhances the value to your customers AND your bottom line.

Here’s the Key to Creating Info Products You Can Bank On

With all the ways that high quality info products can help their business, I always encourage clients to create them. But many don’t like to write or don’t have time, and hiring me to write the ebook from scratch is often beyond their budget.

So I developed a process to help my clients create their own—while minimizing the time it takes and the amount of writing they have to do.

And now, I’ve combined that process with my years of marketing and copywriting experience to create a turnkey ebook and info product system that turns your expertise into a new revenue stream while attracting more and better clients to your business!

Cracking the Code on Ebook Success–Creating Quick & Easy Info Product Systems that Sell is a 8-week virtual workshop that turns my proven system into a do-it-yourself process to make your own bestselling info products.

I know the idea of creating info products can be overwhelming if you’ve never done it before or are already working with a too long to-do list.

So I’ve broken it down into bite-sized chunks with 8 lessons that walk you step-by-step through the process. Here are the highlights…

Lesson 1 — Dialing Up an Irresistible Topic

• How to identify your market’s hot buttons so you choose topics they’re hungry for

• How to avoid a costly mistake many good-intentioned entrepreneurs make

Lesson 2 – Positioning Your Product to Be Unique

• Identify the customers who will be most eager to buy your product…and make sure you can reach them online

• 5 easy ways to stand out from the competition

Lesson 3 – Naming Your Future Bestseller

• Your title can make or break your product – how to choose the right one

• Three elements every compelling title has

Lesson 4 – Mapping Out the Content

• Two paths to super speedy ebook creation (minimal writing required!)

• The questionnaire I give clients to help them organize their content

Lesson 5 – Talking Out Your Ebook

• A painless way to create your first draft in one-half to one-third the time… even if you hate to write!

• Recommendations of easy-to-use tools and resources for getting it done with minimal effort (and cash)

Lesson 6 – Polishing to Profitable Perfection

• Strategies to subtly turn more buyers into repeat customers and loyal clients

• What you can and can’t protect with digital products

Lesson 7 – Keeping It Simple Design

• 6 simple ways to make your content faster and easier to read (your customers will thank you!)

• Ecovers, clipart, photos, fancy graphics—the truth about what you DO and DON’T need

Lesson 8 – Maximizing Value and Price

• Two pricing strategies to consider for your product

• How to quickly and easily turn your ebook into an info product system that can more than double the value…and the price!

Each week you’ll get an audio and workbook. The audio goes over the text in the workbook so you can listen in your car, while working out or are otherwise on the go.

But the workbook includes exercises, charts, screenshots, even short video clips when necessary to make sure you understand exactly what to do and how to do it…and suggestions from my vault of resources to help you do it better, faster and easier.

You’ll also get a bevy of samples and templates to make it as close to plug-and-play as possible.

 

OK, Tracy, so how much is all this?

If you put it all together—the lessons, templates, samples, resources and all the bonuses—I could easily make a case for charging $997 for this.

But I won’t. I passionately believe every entrepreneur who works with clients for a living NEEDS to create profitable information products to fuel their business. So I want to make it as accessible as I reasonably can.

And of courses, the next 5 people to sign up also get a bonus Sales Copy Investigation review!

How much would you need to sell to make $97 back?  Three $37 ebooks? One home study course? With all the tools and resources I’m giving you if you Order Now, you’ll discover how easy that can be.

Best of all, you can order with total confidence because…

Your satisfaction is guaranteed!

If you decide within the first 90 days that this program is not what you want, let me know and I’ll give you a full refund. It’s that simple.

Get Started Creating Your Own Profitable Info Product System Today!

Just click the “Add to Cart” button for the option you want below to be taken to a secure shopping cart. After checking out, you’ll be directed to a download page with your first lesson .

Each week, the next lesson and any bonuses will be delivered to your email inbox. Just click on the included link to download the materials and you’re ready to roll.

So don’t wait, reserve your copy of Cracking the Code on Ebook Success today and you’ll soon be growing your business and your bank account!

To your success!